A CULTURAL PLATFORM BY GYRI S. SUSRUD
Where Culture Meets..
Cultural heritage isn't nostalgia — it's the raw material for what comes next.
Where Culture Meets is a platform for cultural entrepreneurs, architects of memory, and storytellers who build with heritage instead of around it. Through consultancy, design, podcasts, writing, and mentorship, it connects people who carry the weight of roots with the ambition to create something genuinely new.
The MissionWhat this platform does
What gives meaning is not what we build alone — it is what we build together, across time, across cultures, across the distance between who we are and who we are becoming. This platform is that bridge.
Gathers people
Intimate events and salons where cultural entrepreneurs, architects, and historians actually meet
Building bridges & Open doors
Mentorship and consultancy that turn heritage into a working advantage, not a memory
Lifts voices
Writing and podcasts that give language to knowledge passed down through generations.
The Platform
01
Where Culture Meets History
Cultural-historical consultancy for architects, interior designers, hotels, and major projects that need a living thread of heritage woven through their work — not decoration, but foundation.
02
Where Culture Meets Design
Gyri Design — sustainable fabrics, wallpapers, and objects rooted in Norwegian textile tradition, designed for contemporary living spaces. Heritage as visual language.
03
Where Culture Meets Voices
Two original podcast series exploring cultural heritage, ownership, and the women who refuse to let it disappear — and the stories of patterns carried across 170 years of history.
04
Where Culture Meets Ideas
A published argument that cultural heritage is the raw material of innovation. Not nostalgia — the deepest source of what is genuinely, irreplaceably new.
BOOKS - coming soon!
05
Where Culture Meets People
Curated talks, keynotes, and network events that bring cultural entrepreneurs, architects, designers, and historians into the same room. The most important connections still happen in person.
TALKS & GATHERINGS
06
Where Culture Meets Entrepreneurship
A mentorship programme for women cultural entrepreneurs — those building something the world doesn't quite have a category for yet. Guidance from someone who has lived the uncertainty herself.
WHERE CULTURE MEETS PEOPLE
Gyri — Founder, Cultural Historian, Designer & Consultant
After her MA in London, she founded Gyri Design — placing her textiles in Clarence House in New York, showrooms in Madrid, and Nashville's coveted, design-insider favorite The Lot. Alongside running the business, she now writes, teaches, and builds the platform that connects cultural entrepreneurs and storytellers working at the same crossroads.
A book — drawing on this same thesis — is coming soon. Founder, Gyri Design. Consultant to architects and hospitality projects on cultural-historical foundations.
Based in Oslo. Working globally.
WHERE CULTURE MEETS HISTORY
Heritage as Foundation, Not Decoration
For architects, interior designers, hotels, and major projects that want more than a mood board — they want the actual story of the place, used as the foundation for what's built next.
Cultural heritage is not decoration. It's raw material: the people who lived there, the events that shaped it, the objects and traditions worth carrying forward — woven into one narrative that anchors the project, then carries through into how it's told to the world.
History mapping — uncovering the site's and family's history, key people, and objects worth telling
Concept development — weaving that history together with what you're building today, into one coherent narrative
Guidance on how the story translates into colour, material, and atmosphere — conceptual direction, not technical drawings
Collaboration with your interior designer or architect to bring the concept to technical life
Storytelling for marketing and communication once the project is complete
Where Culture Meets Talks
Curated talks and network events that bring cultural entrepreneurs, architects, designers, and historians into the same room. Because the most important connections still happen in person.
Keynotes and lectures — including Oslo Design Fair
Curated network gatherings and cultural salons
Workshops on heritage as a creative resource
Intimate evenings for cultural entrepreneurs
Mentorship
WHERE CULTURE MEETS ENTREPRENEURSHIP
For women cultural entrepreneurs — those building something the world doesn't quite have a category for yet. Guidance from someone who has lived the uncertainty, the joy, and the cost.
One-to-one mentoring sessions
Strategy for cultural business models
Navigating the tension between commerce and calling
Building platforms and finding your audience
Publishing, media, and the independent voice
WHERE CULTURE MEETS DESIGN
Gyri Design: Lived-in Norwegian Heritage
Sustainable fabrics, wallpapers, and objects rooted in the textile traditions of Norway — designed for contemporary interiors. Not pastiche. Not revival. Something that could only exist now, because of everything that came before.
Pattern as memory. Colour as landscape. Craft as intelligence passed from hand to hand across generations.
PODCAST 01
Rooted in Something Real
CONVERSATIONS WITH WOMEN WHO CREATE FROM THE INSIDE OUT
There is a kind of knowledge that cannot be learned from a book — it lives in the hands, in the memory of a place, in the patterns passed from one generation to the next. This podcast series is a celebration of the women who have built their lives and their work from exactly that kind of knowing. Intimate, honest, and deeply inspiring conversations about culture, creativity, and what it truly means to create something that belongs to you.
PODCAST 02
Whose Story Is It?
A DETECTIVE STORY ABOUT CULTURE, OWNERSHIP, AND BELONGING
When a pattern travels — across borders, across centuries, across the hands of people who never met — who does it belong to? This is a detective story with no obvious villain and no easy answers. It begins in a Norwegian mountain village in the 1800s and winds its way through history, emigration, and the fashion industry, asking the questions we rarely dare to ask out loud: who owns a tradition? And what happens when the world falls in love with something that was never theirs to take?